Six-Week Course

This Virtual Crisis Communications Course includes six learning modules, with each released weekly over six weeks. These include video, presentations, downloadable tools, reading assignments and skill-building exercises. You'll also test your mettle, practicing interview techniques in front of an audience in a safe, constructive environment with virtual simulations in three live group sessions.

LIVE GROUP SESSIONS
Week 1 - Module 1: Wednesday, October 20 from 2:30PM-3:30PM ET
Week 3 - Module 3: Wednesday, November 3 from 4:00PM-5:00PM ET
Week 5 - Module 5: Thursday, November 18 from 3:30PM-4:30PM ET

CLOSE-OUT & DEBRIEF
Week 6 - Module 6: Tuesday, November 30 from 12:30PM-1:30PM ET (after week 6 due to the Thanksgiving holiday)

Course Curriculum

  • 1

    Getting Started

    • Welcome to the Course!

    • Frequently Asked Questions About the Course

  • 2

    Module 1: Why is Crisis Communications So Important?

    • [Read] Module 1: Overview

    • [Assignment] About You

    • [Read] Effective Communications Guide: Establishing Credibility

    • [Read] Prepare for the Live Group Session

    • [Sign Up] Live Group Session

  • 3

    Module 2: Who Are You Going to Believe?

    • [Read] Module 2: Overview

    • [Read] What You Have to Do to Be Believed

    • [Watch] Why Perception Matters

    • [Watch] Video Assignment

  • 4

    Module 3: Telling Your Story: A Deeper Dive Into Techniques That Work

    • [Read] Module 3: Overview

    • [Watch] Telling Your Story

    • [Assignment] Formulate a Hypothetical Crisis and Initial Response

    • [Read] Prepare for the Live Group Session

    • [Sign Up] Live Group Session

  • 5

    Module 4: How to Stay Calm… When You'd Rather Get Hit by a Truck Than Speak Before an Audience

    • [Read] Module 4: Overview

    • [Watch] How to Stay Calm

    • [Read] Preparing a Good Speech

    • [Read] Presentation Checklist

    • [Assignment] Refine Your Soundbite

  • 6

    Module 5: Today’s Complex Media Landscape

    • [Read] Module 5: Overview

    • [Watch] Effective Communication Techniques

    • [Watch] The Power & Pitfalls of Social Media

    • [Watch] Media Interview Techniques

    • [Read] Ace the Soundbite

    • [Read] Dynamite Radio Interviews

    • [Read] Dealing with the Media

    • [Assignment] Social Media: Twitter Exercise

    • [Read] Prepare for the Live Group Session

    • [Sign Up] Live Group Session

  • 7

    Module 6: The Crisis is Here … Are You Ready?

    • [Read] Module 6: Overview

    • [Watch] The Crisis is Here ... Are You Ready?

    • [Read] Prepare and Practice, Practice, Practice

    • [Download] Questionnaire

    • [Sign Up] Live Group Session